According to a WHO forecast, 14 of the 33 countries that will suffer from water shortages in 2040 are in the Middle East. Particularly vulnerable are Bahrain, Kuwait, Qatar, the United Arab Emirates and Israel.
The initiators of the HCG Holding already recognized years ago that the crisis that was now becoming more and more apparent was in the supply of pure water and doing good for mankind with a pronounced instinct for business.
Water with special chemical properties is the essential element for the flavour formation of beer. The water in northern Germany meets the brewers' expectations for the bitter taste of beer in northern Germany.
High quality German mineral water is an internationally recognized premium class product. Water is still sold as a brand, but it will not be long before water falls into the distribution mode as a scarce commodity and the product is torn from the hands of those who offer water.
Even if many negate it: The global climate is on the verge of collapsing with dramatic consequences. The food "pure water" is becoming scarce.
According to a WHO forecast, 14 of the 33 countries that will suffer from water shortages in 2040 are in the Middle East. Particularly at risk are Bahrain, Kuwait, Qatar, the United Arab Emirates and Israel.
In Asia and parts of Africa, droughts destroy crops. Drinking water is also being rationed because the springs are drying up.
Stefan Sloot and Stefan Walberg, the initiators of HCG Holding, recognized years ago the crisis in the supply of pure water, which is now becoming increasingly apparent, and are doing good for humanity with a pronounced instinct for business.
In doing so, the geological condition of Northern Germany is of benefit to them. North German water is glacier water from primeval times, i.e. clean, clear, rich in minerals - one of the best qualities in the world.
Stefan Sloot, who has many years of experience in the beverage market, devised recipes to lift water from the North German plains to the sky of profit margins.
The road to success led through the formation of brands that have since been introduced in many countries around the world. The export share of the total production already amounts to 80%.
The best known is probably the "Power XXL" energy drink, which can be bought in any well-stocked beverage store in Germany.
Water with special chemical properties is the essential element for the flavour formation of beer. The water in northern Germany meets the brewers' expectations for the bitter taste of northern German beer, and Stefan Sloot has breweries under contract that produce the beer brands "Metalhead Beer" and "Heider Biere" on a contract basis.
According to German law, a distinction is made between (ordinary) table water and mineral water. The term "mineral water" belongs to the premium class, and Stefan Sloot is in the process of gaining worldwide market shares with his "Blue Water" brand.
If you deal every year with millions of litres of water of any taste and increasing tendency, at some point you have reached the highest discount level at the bottling plants for mineral water and soft drinks as well as at the breweries.
More is not possible, although the dependence of suppliers on HCG Holding is evident. The path to the Primus inter Pares therefore leads logically via the takeover of a supplier or the development of own water sources.
The HCG Holding goes both ways at the same time. The takeover of a bottling plant, with which business relations have existed for many years, resulted from the fact that the current owners want to withdraw from the business for reasons of age.
This company has been well established for many years and is listed in the TOP30 of Germany's mineral water producers. By the production of the own beverage marks together with external orders a full extent of utilization of the enterprise is reached, so that from the first day on a profit is gained.
In the long run, you can only be successful in international business if you also have your own water sources. After several years of preliminary planning work and the official approval procedure, a water-bearing property in northern Germany can be acquired with 5 mineral water springs ranging from 50m³ to 800m³ per day.
If you have so much water of your own, then it makes sense to install a bottling plant on the property. This plant is the leap into the international filling business on a contract basis, because the existing plants are at the limit of their capacity, especially for mineral water in cans and PET bottles.
In this respect, the calculation is based on the assumption that this filling station will be fully utilised and generate a high profit after 2 years at the latest.
Pessimists predict that in the future wars will be waged over water. In any case, water is the gold of the future, because water cannot be multiplied at will. You have it - or you don't have it. But those who have it belong to the winners of the future.
High-quality German mineral water is an internationally recognised premium class product. Water is still sold as a brand, but it will not be long before water falls into the distribution mode as a scarce commodity and the product is torn from the hands of those who offer water.
HCG belongs to the TOP 30 of mineral water producers
Water capacity of the new, planned sources
then the plant is fully utilised.
Stefan Sloot | CEO HCG HOLDING